visionapp
A new brand vision for visionapp
visionapp is a leading player in the cloud computing and software as a service (SaaS) market. Formed as a spin off out of the Dresdner Bank, the company needed to differentiate itself in what remains a cluttered and crowded marketplace. We were tasked with creating a new identity that would strengthen the business positioning and could be seamlessly applied across its sub-brands, including the modular product brand CloudFactory.
visionapp
The “Cloud Identity”
We developed a design concept that truly embodies the positioning, bringing the dynamism and flexibility of the cloud to life, as seen from the end-user’s perspective. While the competitors focus on explaining the workings of the cloud, our concept is centred on the view that ‘the cloud is in your hands’, with the unconventional ‘birds-eye view’ photography demonstrating the view from inside the cloud, into the customer’s world.
The concept deploys a distinctive brand iconography and a system of individual colour coded logos for each product module, providing simple navigation and a strong brand umbrella over the entire portfolio.
visionapp
The next generation of cloud computing
visionapp chose to launch the brand at the 2011 CeBIT trade show, presenting their concept of the next generation of cloud computing to a broad range of ICT professionals and it was resounding success. As Marina Walser, CMO visionapp AG commented “The large number of compliments from our peers in the IT industry and our clients was only exceeded by the overwhelming feedback from our own employees.”
“From the first brief to the strategic and creative development, right through to implementation, The Brand Union team did a great job. The new CI reflects the internal values and communicates the character of the brand, products and employees in a perfect way.”
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