Elke Pietzch
Consultant Director
Hamburg
Hello, I am Elke.
Being the Consultant Director at The Brand Union Hamburg, I’m responsible for our key clients such as Henkel or Emmi.
Before I joined the strategic department at the Hamburg office I worked for Kellogg’s and Procter&Gamble. As an international product manager I was in charge of new product development, creating marketing concepts, as well as leading major brands.
As I understand brand building to be the merger of heritage and vision, I took initiative and created the TBU trendmarks tool, observing the markets around the world with a huge trend-team in Hamburg to create one-of-a-kind trend forecasts for our clients.
I have experience that is the combination of young devotion, the spirit of acquainting knowledge and the long time operational background in creating innovative and sustainable projects. That’s why I love to push young talent and encourage them to develop leadership skills.