About

Experiences form the basis of all kinds of human relationships.

The strongest bonds form over time as a
result of multiple positive encounters.

We believe it is just the same for brands.

Watch film

Work

To create genuine experiences you
need to genuinely
understand people

Drag the scroll bar to view a sample of our work

Vodafone

+

Helping define the future for a global brand

As lead global brand design agency for Vodafone we're helping enhance the global brand’s leading position in a highly competitive landscape. Our 12 year relationship was recently reinvented with new thinking and a fresh approach. We work in partnership with the global brand team directing the principles that are helping define the brand for the future - from guidelines to on-pack.

"Successful brands make a lasting imprint on a person as a result of continual, positive moments of interaction. It is these experiences that influence satisfaction, loyalty and emotional attachment"

The Brand Union

Resilient brands are the
ones that anticipate and
act on the changing needs
of their consumers

Bank of America

+

A global success story

Our work with Bank of America spans the globe through our network in the US, Europe and Asia. A relationship that has seen us create the iconic brand marque, help integrate the Merrill Lynch brand and, over the period of 12 years, support brand strategy for several lines of business, including Global Banking and Markets and the Global Commercial Bank.

Infographic

Zuno

+

A 'Bright Bank' for a new generation

When Raiffeisen Bank, one of the leading bank groups in CEE, decided to set up a new online bank for the internet generation they asked us to join them on their journey. A distinctive and youthful brand identity followed as we created a bright, playful, multi-coloured world with a fresh, friendly tone of voice that would appeal to the young and internet savvy.

Long term relationships
are born out of a series
of positive experiences
over time

Infographic

Kotex

+

Defying the category and social norms in Asia

Our innovative packaging design embraced black so as to disrupt retail conventions. But more importantly, our goal was to align this premium brand with the items carried in women’s handbags, which demonstrated their preference for combining style and aesthetics with functionality. This gave Kotex a unique position in a crowded marketplace. Success was immediate and overwhelming.

"The added value The Brand Union create through their level of artistic quality and wealth of detail ultimately increases the value of our brands"

Anna Kamjou, Global Director Design Strategy, The Absolut Company.

Absolut

+

Always one step ahead

To consolidate ABSOLUT's position as the leading flavoured vodka on the market, we developed a concept that broke entirely with conventional thinking on how vodkas in this category are branded. Instead of making naturalistic connections with fruit, we dramatised the impact of taste. The series includes several of ABSOLUT's best selling editions.

"In a world of heightened customer expectations, increased speed and unprecedented transparency, brands have more opportunities to interact than ever before"

The Brand Union

Great brands, like great
cities deliver memorable,
authentic experiences

Infographic

"This was the most well-received brand revival ever"

Chris Barrow, President Heineken Brasil

Kaiser

+

Brand revival through transforming perception

Our 'Sao Paolo Exploration' helped us understand the aesthetic of resourcefulness found in the Periferia, Kaiser's spiritual homeland. The spirit of the locals led us to the concept that 'it's what's inside that counts', an idea that would underpin the brand and all the advertising communications for new owners Heineken.

"This is a solution beyond our wildest dreams"

Naveen Munjal, Managing Director HeroEco.

Hero Eco

+

Uncovering latent brand potential

We helped HeroEco re-imagine its strategic focus and brand positioning, while complying with a challenging legal framework. From articulating its new vision to the high-profile acquisition of UltraMotors, UK, HeroEco has now driven into the future with an identity that never stands still - the mobile man.

Brands are shaped by
interactions that deliver
on first impressions

Infographic

Shazam

+

Repositioning a music recognition app

By 2011 Shazam was the most downloaded iOS app of all time, but in the social digital media space, competition and the danger of losing relevance was never far away. Our insight helped evolve the brand from delivering beyond just great first impressions to a media engagement business capable of building richer, deeper, more integrated experiences with it's consumer base.

"In our 35-year history working with some of the world's most successful brands, we’ve emphasised the importance of putting ourselves in the users' shoes to ascertain the effectiveness of the brand experience"

The Brand Union

Clients

From our global network of offices we work with clients of all sizes.

From established global brands, through to domestic start-ups, we work with our clients to deliver strategic brand advice and creative ideas.

These are just some of the well known brands we currently work with.

Offices

We're 500 people in 23 locations around the world.

We're a network of strategists and creatives and as part of the WPP group we're extremely well connected.

Contact any one of our offices to find out how we can help your brand.

Worldwide
The Americas
Europe
Middle East & Africa
Asia Pacific

Worldwide

11-33 St John Street
London
EC1M 4AA
United Kingdom

Directions
T +44 207 559 7000
F +44 207 559 7368

MD

Simon Bolton, Worldwide CEO

New Business

Tim Hill, Business Development Director

Careers