New York
We are restless. Nonconformist. Rarely satisfied. We’re what you’d expect and what you wouldn’t. Designers, strategists and writers. But also musicians, technologists, sports marketers and investment relations specialists. A rare blend of art and science, building brands that can thrive in any environment.
Our holistic perspective and extensive range of skills allow us to add value at all stages of a brand’s life cycle. Our clients range from multi-national corporations to startups. They span across many industries from Consumer Products to Financial Services. And each has unique issues to solve. Unique. Interesting. Compelling. We don’t deploy formulaic approaches to solving client problems. One size does not fit all.
New York
Robert Scalea is Chief Executive Officer of The Brand Union North America, part of WPP, where he spearheads innovative approaches to delivering effective brand management solutions for clients.
Rob was previously president and CEO of Brouillard, a boutique global agency specializing in healthcare, financial services and technology industries. Rob also worked a six-year tenure at fellow WPP agency JWT as Chief Strategy Officer where he developed a business and marketing strategy practice that helped clients grow their revenue and profit through increased understanding of their target audiences: new product development, distribution strategies, repositioning exercises, improved marketing ROI and strategic business planning.
New York
Based in New York, Richard Bates joined The Brand Union as Chief Creative Officer for North America, in March 2009. Prior to joining The Brand Union, Richard led Ogilvy & Mather’s brand identity group, BIG, which he continues to oversee as part of the joint venture between The Brand Union and Ogilvy in New York.
Over the years, Richard has brought strategic design thinking to global companies such as Coca-Cola, Hershey, Avon, Johnson & Johnson and Mattel. Most recently he led the creative development of the first Barbie flagship store, a lavish brand experience for “Barbie Girls” of all ages, which opened in Shanghai in Spring 2009.
New York
The Brand Union New York
114 Fifth Ave
11th Floor
NY 10011
United States
T +1 212-755-4200
F +1 212-755-9474
General Contact: info.nyc@thebrandunion.com
Human Resources: careers.nyc@thebrandunion.com
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