Dublin

The Brand Union Dublin

We live in an elegant 18th century building in the heart of Dublin’s fair city. Behind the blue door you’ll find a talented and diverse team from a wide range of backgrounds and geographies, both agency and client side.

Over the past 21 years (we’ve heard the Celtic Tiger both roar and whimper) we have helped create and guide some of Ireland's most iconic and successful brands. We work closely with our network to gather knowledge, inspiration and expertise from across the globe in order to build brands that thrive in the real world, using a balance of brand strategy, consumer insights, creativity and execution.

Dublin

Steve Payne, Managing Partner, The Brand Union Dublin

I'm an identical twin; I’m the one on the left but we're very different. Being a twin makes you realize what you look like is only part of how people perceive you. It's your actions that really define you, which is the same for any organization or brand.

In today's market, closing the gap between what brands say and what they do is critical as customers constantly look for the truth and credibility of the people and organizations behind brands. That’s what I love about working in branding; it’s not just communications, it’s reputation.

I've worked on some great projects, from re-branding of British Petroleum, Lexus, the UK National Lottery and Selfridges, to being the Design Director for the Sydney 2000 Olympic Games. I joined The Brand Union in 2003 and closer to home have led change programs for Ulster Bank, EBS and The National Lottery. No day is the same and the work is always exciting, but it still surprises me when I get mistaken for my twin brother.

Dublin

David O'Connor, Managing Partner, The Brand Union Dublin

When I sit down to write about my career I realize how diverse it has been: from cooking to video production to advertising to branding. I was even at one stage a trained cinema projectionist. One thing that’s been a red thread through all of this is a fascination with human perception, be that taste, admiration, desire, whatever. It is this this fascination which finally settled me into a career in branding.

I joined The Brand Union in 2006 having run my own branding agency for many years in London. Whereas the 'employment' bit was a culture shock it was really exciting to join a company with so many diverse but similar people - people who bring their diverse experience to a branding context. The Dublin office is also a little more on the maverick side, which I like.

What is on my desk at the moment? A brand architecture conundrum for a national charity, a brand management challenge for a semi-state, a sponsorship relationship to tease out and an exciting range of new business proposals.

Dublin

The Brand Union Dublin
9 Upper Pembroke Street
Dublin 2
Ireland

T +353 1 613 1650
F +353 1 662 5771

General Contact: info.dub@thebrandunion.com
Human Resources: careers.dub@thebrandunion.com