The Brand Union

Abu Dhabi

The Brand Union launched its office in Abu Dhabi in 2008 and has played a leadership role in shaping the brand landscape by partnering with leading destinations, corporations and authorities to build value through their brands. Our work includes the development of the Mubadala Corporate Identity, brand creation of the flagship Desert Islands and Saadiyat Island projects for TDIC (Abu Dhabi Tourism Development Authority), and the brand development and custodianship for Sorouh and the Abu Dhabi Authority for Culture and Heritage. We also developed and launched the brands for two start-up businesses, Yahsat and Caracal which are now both significant contributors to the Abu Dhabi Economy.