Dulux has launched a website initiative with Unicef in which users are asked to buy one of the 16.7 million colours that a smartphone screen can display in order to help the charity
Through the website ownacolour.com, the public, for a donation of at least £1, can put their name to their favourite colour and see themselves featured up alongside famous donors.
Vodka brand ABSOLUT have released this video short showing the distillery process used to create their recently launched ABSOLUT ELYX.
The result of a decade’s worth of innovation and perfection, ABSOLUT ELYX is a handcrafted super premium vodka, each batch being overseen by the master distiller and tasted and approved before being bottled. Using traditional distillery techniques including an authentic 1929 copper rectification still, and hand selected wheat, the result is a “fresh clean and silky smooth” premium vodka.
Watch the video after the jump
http://www.media.absolutcompany.com/Products/Flavours/ABSOLUT-ELYX/
Photo © Press Association
The 2011 Goodwood Revival – a celebration of classic motor racing, presented visitors with a full size 1960′s replica Tesco store, complete with 60s versions of famous brands (thankfully just the packaging, not the contents, was from the 60s).
“In this series, webcam was used to do live recording of my family in Singapore. The recording was then transmitted via skype to New York City and projected onto my living space. This is how families, dis(membered) through time and space, can be re(membered) and made whole again through the use of a third space, a site that is able to reassemble them together within the photographic space that we call a family portrait.
Drawing upon my own experiences of being separated from my family as a New York-based Singaporean, this work documents and examines our condition of new-wave diaspora – Singaporean families of various races and ethnicities grappling with the same predicament of separation through time and space.
In addition, this is also an extension of one of the recurring theme of my works: the fascination with the expressions of time and space and how we negotiate our human existences within these two dimensions. this work specifically addresses the phenomenon of differing time zones, the different dimensions of our human representations, and how we can finally coexist, albeit in pixilated and two-dimensional forms.”
John Clang
Unilever worked with SapientNitro in London to create a smile-activated vending machine to spread some extra joy at Cannes this year. Globally, the Anglo-Dutch fmcg giant owns ice cream brands including Wall’s, Ben & Jerry’s and Klondike.
Using facial recognition technology and AR, the machine tracks a customer’s smile and rates it on a ‘smile-o-meter’. The user can then directly post their image to Facebook and select the ice-cream of their choice.
Ian Maskell, global brand development director for Wall’s at Unilever said: ‘It offers a revolutionary new way for consumers to buy ice cream and, simultaneously, a revolutionary brand experience’.
In a bid to control even more of the customer experience with its products, Apple didn’t just build a store when they entered the gentrifying Lincoln Park neighborhood of Chicago; they also spent $3.9 million to renovate the adjacent public plaza and attached subway station. Now they are in talks with the Chicago Transit Authority to rename the stop, “Apple Red Line”. While there is much debate around the commercial branding of under-funded public entities, take a look at why this deal makes so much sense for Apple.
The offices of Dentsu London & Berg have released this short about the process behind their awesome 3d model light painting using stop motion and an Ipad.
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’
that inhabit the world.
Celebrating the launch of the brand’s e-commerce site in the UK, Ralph Lauren embraced a new age of technology that saw the facia of it’s flagship Bond Street store transform into a virtual reality using an 8-minute 3D video.
Beautiful Decay of an abandoned empire
http://www.marchandmeffre.com/index.html
