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Case studies
Competitive Analysis
Vodafone Brand guardianship
The Brand Union is Vodafone's global brand guardian. We have worked with Vodafone for the last six years to ensure all communications and activities enhance the value of the brand.
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Credit Suisse Corporate branding
Credit Suisse - achieving a "one bank" strategy. The Brand Union was appointed by Credit Suisse Group, one of the world’s leading global financial services organisations, to help unify its global banking businesses.
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TEANA Naming
A new style of luxury sedan
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All case studies for Competitive Analysis
Identity development
29 Burj Dubai Boulevard
Corporate identity
Abu Dhabi Culture and Heritage
Corporate identity
Al Rajhi Bank
Corporate identity
Callem
Destination branding
Central Market
Corporate branding
Credit Suisse
Destination branding
Dubai Festival City
Corporate and packaging redesign
Herlitz
Packaging relaunch
Lätta
Launch
Linée
Global retail manifesto
Motorola
Retail experience design
Oskar
Revitalising a global brand
Premier League
Corporate branding
Roads & Transport Authority (RTA)
Naming
TEANA
Green Tea packaging relaunch
Teekanne
Brand refresh
Vocational Training Council
Brand guardianship
Vodafone
Corporate identity
Yahsat
Other Services
Gooh! Idea, positioning and identity
Gooh! - it is easier to say what it isn't. Gooh! isn't a new…
J:COM Corporate branding
Jupiter Telecommunications (J:COM), one of the Japanese leading cable TV…
White Bay Destination branding
In creating the brand for the Emirates Sunland Group’s White Bay…
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Measurement, Assessment and Evaluation