Case studies Brand Positioning

OCT Group Brand refresh One of China's most admired and success state-owned enterprises, OCT which is based in Shenzhen, southern China, decided to mark its 25th anniversary with a brand refresh. The exercise turned out to be one that really sparked everyone's imagination. Read more
Emaar Properties Brand identity Emaar, one of the world’s largest real estate companies, turns to The Brand Union, Dubai to create distinctive and brand-worthy identities for many of its diverse and challenging projects.Read more
Père Dodu Brand identity In today's society, everyone knows how important it is to eat well. Whether in terms of taste, health benefits or nutritional value, food must meet the highest standards before it hits our plate.Read more

All case studies for Brand Positioning

Oskar Retail experience design Ground-breaking retail design dismantled barriers dividing staff from…
Sanitas Brand positioning Sanitas. A powerful brand in a changing market.
J:COM Corporate branding
Jupiter Telecommunications (J:COM), one of the Japanese leading cable TV…