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Brand Positioning
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Case studies
Brand Positioning
OCT Group Brand refresh
One of China's most admired and success state-owned enterprises, OCT which is based in Shenzhen, southern China, decided to mark its 25th anniversary with a brand refresh. The exercise turned out to be one that really sparked everyone's imagination.
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Emaar Properties Brand identity
Emaar, one of the world’s largest real estate companies, turns to The Brand Union, Dubai to create distinctive and brand-worthy identities for many of its diverse and challenging projects.
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Père Dodu Brand identity
In today's society, everyone knows how important it is to eat well. Whether in terms of taste, health benefits or nutritional value, food must meet the highest standards before it hits our plate.
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All case studies for Brand Positioning
Identity development
29 Burj Dubai Boulevard
Corporate identity
Abu Dhabi Culture and Heritage
Corporate identity
Al Rajhi Bank
Logo design and naming
Bank of America
Corporate identity
Callem
Destination branding
Central Market
Corporate branding
Credit Suisse
Brand renovation
Cristal
Brand identity
Emaar Properties
Idea, positioning and identity
Gooh!
Destination branding
Hongkong Land
Brand strategy, identity and positioning
Kiwi
Brand creation
Luzz
Destination branding
Marassi
Full brand creation
Neotel
Brand refresh
OCT Group
Brand identity
Père Dodu
Revitalising a global brand
Premier League
Corporate branding
Roads & Transport Authority (RTA)
Corporate branding
Shanghai International Group
Naming
TEANA
Green Tea packaging relaunch
Teekanne
Corporate identity change programme
Ulster Bank Group
Brand refresh
Vocational Training Council
Destination branding
White Bay
Corporate identity
Yahsat
Other Services
Oskar Retail experience design
Ground-breaking retail design dismantled barriers dividing staff from…
Sanitas Brand positioning
Sanitas. A powerful brand in a changing market.
J:COM Corporate branding
Jupiter Telecommunications (J:COM), one of the Japanese leading cable TV…
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Corporate Design
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Measurement, Assessment and Evaluation