Luzz Brand creation
| Fact |
Value |
| Contact |
Madrid |
| Client |
Unión Diamantes y Joyería
Luzz |
| Project |
Brand creation |
| Industry |
Consumer Goods |
| Timeline |
5 Months
Jan 04 - Jun 04 |
| Services |
Corporate Design
Packaging Design
Brand Model
Brand Naming
Brand Identity
Brand Guidelines
Brand Positioning
|
| Team size |
4 The Brand Union
3 Client |
Unión Diamantes y Joyería is a leading and innovative jewellery manufacturer. They identified the opportunity to grow within the changing luxury market, by creating a new brand for one of their jewellery collection.
In a changing and competitive market, the existing collection didn't have the brand values needed to emotionally connect with consumers.
The luxury market was getting more "democratic". Women still demanded aspirational and traditional jewels, but also looked for more accessible products and design.
The brand's positioning is therefore a combination of aspiration and accessibility values that reinforce the product's quality and design.
The Brand Union created an innovative brand identity and visual language that provided a consistent brand experience. A clean, bright and simple language, but feminine and aspirational at the same time.
Sales increase and positive market feedback within the first year of launch. Strong brand visibility and recognition at the point of sale.
