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Brand Guidelines
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Case studies
Brand Guidelines
Neotel Full brand creation
The launch of Neotel heralded the birth of an ambitious brand that is set to shake things up and invigorate the local telecommunications market - in an entirely "neo" way
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Vodafone Franchise concept design
Creating a consistent experience at point of sale, within a diverse typology of stores.
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XFY Brand identity
Justsystem corporation is a software development firm that aims to help people realize their unlimited potential through the use of information technology.
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Martell Visual identity and packaging design
We created an entire brand territory to help Martell renew its luxury appeal.
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Ichitaro Bungei Packaging design
Ichitaro Bungei’s packaging design by The Brand Union Japan reflects Japanese spirit.
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ATOK Package design
ATOK is a reputable input character conversion software package, available for all types of platforms. The latest release of ATOK has long history and new design, which should appeal to both relatively new Mac users and established users.
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All case studies for Brand Guidelines
Identity development
29 Burj Dubai Boulevard
Corporate identity
Abu Dhabi Culture and Heritage
Digital branding
AEGON UK
Corporate identity
Al Rajhi Bank
Packaging design system
Arla Köket
Brand identity
Artist(e)
Brand expression
BBVA
Destination branding
Central Market
Corporate branding
China Resources
Packaging redesign
Club Colombia
Corporate branding
Credit Suisse
Brand renovation
Cristal
Product branding
Cully & Sully
Destination branding
Dubai Festival City
Corporate identity
Fullerton Financial Holdings
Corporate and packaging redesign
Herlitz
Brand architecture and identity
Hongkong Post
Brand architecture and identity
Ichitaro Bungei
Brand engagement
Ichitaro Bungei
Brand identity
Ichitaro Bungei
Brand identity
Ichitaro Bungei
Brand refresh
Ichitaro Bungei
Brand renovation
Ichitaro Bungei
Corporate and packaging redesign
Ichitaro Bungei
Corporate branding
Ichitaro Bungei
Corporate branding
Ichitaro Bungei
Corporate branding
Ichitaro Bungei
Corporate identity
Ichitaro Bungei
Corporate identity
Ichitaro Bungei
Corporate identity
Ichitaro Bungei
Corporate identity
Ichitaro Bungei
Corporate identity change programme
Ichitaro Bungei
Destination branding
Ichitaro Bungei
Destination branding
Ichitaro Bungei
Destination branding
Ichitaro Bungei
Destination branding
Ichitaro Bungei
Destination branding
Ichitaro Bungei
Franchise concept design
Ichitaro Bungei
Full brand creation
Ichitaro Bungei
Global retail manifesto
Ichitaro Bungei
Identity development
Ichitaro Bungei
Packaging redesign
Ichitaro Bungei
Retail experience design
Ichitaro Bungei
Corporate branding
J:COM
Package re-design
Kahlúa
Brand repositioning
Kiri
Brand creation
Luzz
Packaging redesign
Malibu
Destination branding
Marassi
Visual identity and packaging design
Martell
Global retail manifesto
Motorola
Full brand creation
Neotel
Revitalising a global brand
Premier League
Corporate branding
Roads & Transport Authority (RTA)
Green Tea packaging relaunch
Teekanne
Corporate identity change programme
Ulster Bank Group
Veet Redesign
Veet
Brand guardianship
Vodafone
Franchise concept design
Vodafone
Destination branding
White Bay
Corporate identity
Yahsat
Other Services
Bank of America Logo design and naming
The merger of NationsBank and Bank of America created an…
The Link Corporate branding
Creating the brand platform for Hong Kong first Real Estate Investment…
OMX Corporate identity
Creating a strong, monolithic brand bigger than the sum of its parts. OMX –…
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Brand Guidelines
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Measurement, Assessment and Evaluation