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Case studies Brand Architecture

  • OCT Group Brand refresh One of China's most admired and success state-owned enterprises, OCT which is based in Shenzhen, southern China, decided to mark its 25th anniversary with a brand refresh. The exercise turned out to be one that really sparked everyone's imagination. Read more
  • Sanitas Brand positioning Sanitas. A powerful brand in a changing market.Read more
  • Père Dodu Brand identity In today's society, everyone knows how important it is to eat well. Whether in terms of taste, health benefits or nutritional value, food must meet the highest standards before it hits our plate.Read more

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