Case studies Brand and Product Innovation

  • Kahlúa Package re-design A favorite of the world's liquor cabinets, Kahlúa sought ways to infuse fresh energy into its brand. The Brand Union created an enticing packaging system that maximized the use of authentic Meso-American and premium cues.Read more
  • Linée Launch Linée – the vitality drink that helps stabilise energy levels between meals. Here you’ll discover how we developed the brand name and personality, and the shape and design of the bottle.Read more
  • Kiwi Brand strategy, identity and positioning From polish to lipstick, shoes have become real fashion accessories and an extension of our own appearance and personality.Read more
  • The Link Corporate branding Creating the brand platform for Hong Kong first Real Estate Investment Trust (REIT) was an exercise that involved the Hong Kong Government, and a roster of bankers. It made for interesting clients, and an interesting project that was very much in the public eye when it launched.Read more

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