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Case studies
Property/Real Estate
Emaar Properties Brand identity
Emaar, one of the world’s largest real estate companies, turns to The Brand Union, Dubai to create distinctive and brand-worthy identities for many of its diverse and challenging projects.
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29 Burj Dubai Boulevard Identity development
In developing a name and identity for its Frank Williams designed towers at Downtown Burj Dubai, home to the tallest building in the world, property giant Emaar called on The Brand Union to cut through the clutter.
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Hongkong Land Destination branding
Hongkong Land – Facing competition from other areas in Hong Kong, this prominent developer wanted to attract attention to its portfolio of premium Central properties by tacking a different tact. What resulted was the creation of one of Hong Kong’s first “destination brands”: CENTRAL.
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All case studies for Property/Real Estate
Identity development
29 Burj Dubai Boulevard
Destination branding
Central Market
Destination branding
Dubai Festival City
Brand identity
Emaar Properties
Destination branding
Hongkong Land
Destination branding
Marassi
Corporate branding
The Link
Destination branding
White Bay
Other Industries
Al Rajhi Bank Corporate identity
Al Rahji Banking and Investment Corporation is the largest global…
Shanghai International Group Corporate branding
SIG (Shanghai International Group) has many holding…
By Joy Brand identity
By Joy. The fashion world as an inspiration to revitalise an existing jewellery…
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