Greenzone New Retail Concept
| Fact |
Value |
| Contact |
Johannesburg |
| Client |
Nedbank
Greenzone |
| Project |
New Retail Concept |
| Industry |
Financial Services |
| Services |
Environments
|
Prompted by the need to relocate due to a rapidly changing Rosebank CBD, Old Mutual together with Old Mutual Bank has taken shared space with Nedbank, in the convenience of The Mall, as well as providing dual ATMs for both Nedbank and Old Mutual Bank account holders.
Launched under the name ‘Greenzone,’ this co-inhabited environment boasts, behind it’s entrance portal and bright window banners, a contemporary and refreshing expression of all the greens prevalent in primary identity palettes of the brands. The challenges of arranging a single trading floor are offset by the advantages to both business and client alike. The strategic objectives, apart from the obvious benefits of shared overheads, include cross selling between the complimentary brands and the provision of a platform for banking and insurance to the customer.
Design consultants The Brand Union employed careful use of brand colour, balancing the palette to the best advantage of all 3 brands. Customer orientation is assisted by a ‘host’, who directs them to await their appointments in the lounge, appointed with furnishings with varying tones of green and fresh white upholstery.
Traditional banking tellers are arranged in the deeper space, which has been segmented into Express and Daily Banking, Collections Desk, Bulk teller and Forex Desk, for a further efficient experience.
The fresh tones of green are prevalent across the environment, and large graphics of the brand logos are applied onto the partition screens between the consultants, which appropriately assist with the orientation. Lifestyle graphics are also applied to screens which brings the consumer profile personalities to life. Messaging is overlayed onto lifestyle images and at other relevant opportunities in the environment which seek to convey an engaging tone of voice for the brands, further aligning the Nedbank and Old Mutual and Mutual& Federal with their respective audience.
Apart from locating the consultants in accessible sales and service desks in the open plan environment, the suite includes access to consultants and managers offices, as well as a boardroom for family or corporate business needs.
The environment sets a new precedent in convenient, efficient banking and financial consulting, with the full inventory of the products of all the brands available to the customer, under one roof.
