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Case studies
Financial Services
Shanghai International Group Corporate branding
SIG (Shanghai International Group) has many holding companies and investments, which they intended to integrate around a banking and insurance core, with trust, securities, fund, currency trading and financial leasehold services also included in this comprehensive offering.
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Bank of America Logo design and naming
The merger of NationsBank and Bank of America created an industry powerhouse. The Brand Union helped launch the new company with a bold new positioning and identity.
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AEGON UK Digital branding
We began with beautiful print materials - but the challenge was to translate these to a wide range of digital applications. With the help of an insightful team at AEGON, everything looked exactly as it should.
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All case studies for Financial Services
Digital branding
AEGON UK
Corporate identity
Al Rajhi Bank
Logo design and naming
Bank of America
Brand expression
BBVA
Corporate branding
Credit Suisse
Corporate identity
Fullerton Financial Holdings
Corporate identity
OMX
Corporate branding
Shanghai International Group
Corporate identity change programme
Ulster Bank Group
Other Industries
Central Market Destination branding
When ALDAR Properties sought to rejuvenate the heart of Abu Dhabi…
Solare Hotels & Resorts Brand identity
To establish Solare Hotels & Resorts, they formulated the…
Sanitas Brand positioning
Sanitas. A powerful brand in a changing market.
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