Case studies SABMiller

Club Colombia Packaging redesign Creating a national icon and elevating a brand to premium status by uncovering brand truths and creating a brand experience, the Club Colombia story.Read more
Cristal Brand renovation Our work with SABMiller in Latin America has seen us help restore market leadership to Peru's leading beer brand, Cristal. Our team spent time in market to uncover brand rituals and truths to inspire a new look and feel.Read more
Barena Brand Renovation Give Barena an urban beach attitude – fun, spontaneous, electric. That was The Brand Union’s positioning platform to refresh the identity of this popular Latin American beer and take it global.Read more

All case studies for SABMiller

Fundación ONCE Corporate branding - Naming The Brand Union create two new brands for the Spanish…
City of Dreams Brand Creation The Brand Union creates a destination brand for City of Dreams that…
Barena Brand Renovation Give Barena an urban beach attitude – fun, spontaneous, electric. That was…

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