Limitless Brand Identity
| Fact |
Value |
| Contact |
Dubai |
| Client |
Limitless |
| Project |
Brand Identity |
| Industry |
Property/Real Estate |
| Timeline |
Aug 05 - Ongoing |
| Services |
Brand Communications and Collateral
Brand Guidelines
Brand Language
Corporate Design
Environments
Interactive Design
Live Events
Wayfinding
Competitive Analysis
Insight Research
Brand and Product Innovation
Brand Architecture
Brand Guardianship
Brand Idea
Brand Model
Brand Positioning
|
| Team size |
14 The Brand Union
17 Client |
Limitless is a Dubai World Company, originally born out of Nakheel with the need to create a new international development brand and capitalize on opportunities globally.
Our challenge was to build a distinctive brand promise and identity that would allow Limitless to build a compelling and credible reputation in an extremely competitive market, accumulate local and international recognition quickly enough to sign up with industry partners and undertake large development contracts.
Delivering distinction
We developed a brand strategy that has “Delivering Distinction” as its essence:
Delivery: a key differentiator in the region where the industry is young and speculation-driven and where all the big players are facing challenges delivering their undertakings.
Distinction: moving away from “bigger is better” towards the development of distinct and sustainable communities.
Inspired super-planner that delivers
The primary identity was created around the concept of the “idea to delivery line”. A rich and sophisticated visual language was developed, applying the brand idea and philosophy in design and production. The main design criteria was for every item to “deliver distinction” in its own way. The brand has been applied to a complete set of corporate stationery and communications, including a B2B communications programme (launch press conference, micro-site, direct mail activity and VIP tokens).
The public relations channels were used to create the link with Dubai World and the team’s experience with iconic projects. The brand’s tone of voice adds the role of the “lifeologist”- a partner that understands today and makes the future; without missing out on the more grounded, more literal angles like “new urbanism”: A distinctive brand that crosses market boundaries and appeals to people as a ‘local’ property developer everywhere.
From the first thought to final delivery...
...the identity drew its inspiration from the expression of ideas and the associated master planning sketched, to the ability of the organization to apply process and planning to deliver properties of distinction. The ‘big idea’ is supported with attention to detail and the balance of innovation and functionality that can be seen throughout the visual language and brand communications.
As you will see from the images here and the examples of our corporate collateral materials, Limitless is very much about solving complex issues in a refreshing and innovative manner. The logo reflects what we believe is a fourth vital dimension to property development: Innovation.
Limitless has grown it's portfolio successfully and ventured into emerging markets with the brand we created: Started with under 10 employees now have 450 employees; Started with one project, now have 9 projects globally; Started with one office in Dubai now have 10 offices globally.
