Barbie Barbie Shanghai
Barbie began life as a toy. Along the way, she became a fashion icon, an artist’s muse, and a collector’s item. Her 50th anniversary gave Mattel an occasion to create a stage to celebrate and showcase every aspect of the Barbie lifestyle. Around the world, Barbie has achieved beloved iconic status. So where better to redefine Barbie’s relevancy than the premier fashion district of one of the global economy’s fastest-growing markets Shanghai, China.
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