Indonesia's Telco Giant TELKOM selects The Brand Union

International branding consultancy The Brand Union has been appointed to help rebrand TELKOM (PT Telekomunikasi Indonesia, Tbk), Indonesia's state-owned telecommunications company. Founded in 1984, the company went public in 1995 and is listed on the Indonesia Stock Exchange, NYSE, and LSX.

Given TELKOM's ambitions to be the leading info-comm player in the region, enhancing the value of their brand is a critical element in realizing their strategic goals.  “After undergoing a tight selection process, TELKOM proudly awarded The Brand Union the project to rebrand TELKOM,” explained Eddy Kurnia, TELKOM's VP of Public and Marketing Communications. “We believe The Brand Union will be able to give the company a new and appropriate interpretation of TELKOM’s corporate identity for today’s business environment.  Corporate identity is a very important element for TELKOM and we feel that The Brand Union is capable of formulizing the best recommendation and brand strategy to better equip TELKOM in facing future challenges.”

The Brand Union Indonesia’s Country Director Daniel Surya, said that he and his team are excited about undertaking this project. “We grew up with TELKOM around us, and it has always been a big part of our life; from when land-line phones were scarce, up to the present information age. This will be a very challenging project, and we’re honored to help support TELKOM in their transformation” he added.

The project kicks off this August.