Packaging launch for Brunch Mini from The Brand Union, Hamburg

Mini is in. Referring to the augmenting number of single households more and more products are available in small size packaging.

En vogue are fanciful designed packages with high-quality and well-arranged products with affordable prices. According to “small is beautiful” The Brand Union developed the packaging for Unilever’s new product range Brunch Mini. With immediate effect the product is launched on the market supported by a promotional campaign.

 

Brunch Mini’s shape is small and round. “The design expresses high spirits,” says Annette Herzel, Design Director at The Brand Union. “Form and design symbolise the desire for light heartedness during the monotonous everyday life.” Moreover, the product provides variety with its three delicious flavours chive, dried tomato and garlic. “As one of the most popular spreads and at the same time as market leader in the segment of cream cheese we used Brunch’s high brand recognition and maintained its typical brand identity”, explains Elke Pietzsch, Consultant Director. The branding and design agency is working with Unilever for years. In addition to the Brunch seasonal products the actual designs of Lätta (Germany and Sweden) have been developed.