The Brand Union Jakarta Marches Strong

The Brand Union Jakarta have won two new important projects in March: Aerowisata and Mayora.

The projects will add another dimension to the consultancy's already broad and impressive portfolio, since its inception in early 2007. The first major task is to rebrand Aerowisata, one of Indonesia’s largest hospitality services group. The company is a subsidiary of Garuda Indonesia, the country’s national flag carrier.

Aerowisata is mostly known for its in-flight catering service, yet over the years have expanded into hotels, industrial services, tour and travel, ground transportation, and soon into retail F&B.

“Although the world is experiencing an economic crisis, we believe in the strength of Indonesia's fundamentals, and the hospitality industry is no different. Opportunities exist for companies to strengthen their businesses during these challenging times, and I'm confident through this branding initiative Aerowisata will reinforce and develop its leading position”, said Neil Hudspeth, CEO of The Brand Union Asia Pacific.

Another major win in Indonesia is the Mayora account. Mayora is one of Indonesia’s largest FMCG company, with 6 business divisions: biscuit, candy, wafer, chocolate, healthy foods, and coffee. Mayora group’s leading brands are Kopiko, Torabika, Beng-Beng, and many others.

The Brand Union Jakarta will be responsible for creating the Brand Guidelines for Mayora’s brands that will be used globally, as the company plans to become more aggressive in its overseas market in the midst of the current crisis. "This is once again evidence that smart companies and brands realise that opportunities exist to grow, strengthen and better protect themselves during these turbulent times,' says Daniel Surya, TBU's Country Director.

Daniel Surya will hold the new accounts along with Account Director Yasha Chatab.