The Brand Union appointed as Vattenfall brand and design consultancy

From January 1 2008, the branding and design agency The Brand Union (formerly Enterprise IG) will be the main consultancy for strategic brand counsel and design services to one of Europe’s leading energy companies, Vattenfall, headquartered in Stockholm, Sweden. The agreement, following an international public tender process, involves co-operation across all of Vattenfall’s markets with client coordination led from the Stockholm office. Through this agreement Vattenfall will become one of The Brand Union’s primary international clients.

The Brand Union will assist Vattenfall with an international team, covering professionals from the Stockholm, Hamburg and London offices. The Brand Union’s collaboration partner Moby Dick will support Vattenfall in the Polish market.

"Vattenfall is embarking on an interesting journey that involves challenging developments in the European energy sector, and we are very pleased to be a preferred partner in supporting them in meeting up to their ambitious mission" says Elisabeth Ström, CEO at The Brand Union in Stockholm.

"Our public tender process presented The Brand Union with the highest relative scores in accordance with our business requirements, and we look forward to the cooperation" says Stefan Nerpin, VP, Head of Group Marketing Communications, Vattenfall AB.

The Brand Union has 21 offices across the world, and is part of the global agency network WPP. On January 1 2008, The Brand Union in Stockholm was complemented with the consultancy Everystone (former Lowe Plus), as a part of The Brand Union’s efforts to focus its branding and business development resources to the London and Stockholm offices.

Vattenfall’s vision is to be a leading European energy company. Vattenfall’s main products are electricity and heat. Today, Vattenfall generates electricity, produces heat and supplies energy to several million customers in the Nordic countries and central Europe. Major customers are industrial plants, energy companies, municipalities, property companies and housing associations.