The Brand Union Madrid to review and update Rioja Designation of Origin's brand

The Board of Denominación de Origen Calificada Rioja has selected The Brand Union Madrid to renew its existing brand and relaunch it globally.

The global strategy, design and brand engagement expert, faces the challenge to redefine the positioning of Rioja Wines, as well as renewing its corporate identity in line with the defined strategic plans for the forthcoming years. With this change, the Council intends to enforce its presence within international markets such as the United States, Sweden, the United Kingdom or Germany, as well as reinvigorating its already secured position in Spain.

The Brand Union Madrid's objective consists of creating a new image that truly represents the current momentum of Rioja wines and wineries.

"The evolution of Rioja's brand is a key element for its growth and consolidation in the global market".

Pilar Domingo, Managing Director, The Brand Union Madrid