New CEO for The Brand Union Dublin

The Brand Union has announced the appointment of John Rooney as CEO of its Dublin office.

John takes up the role on 23rd July and will have overall responsibility for the running of the office which currently employs 26 people.

John started his professional career at Sean MacHale & Associates where he was involved in the layout of the entire Croke Park stadium development and responsible for marketing of the development to corporate clients.

Steeped in FMCG experience, John has worked with some of the most famous international brands such as Kellogg’s, Jacob’s and Campbell Soup. Most recently he has been the General Manager of Premier Foods (formerly Campbell Soup) leading a team of nearly 200 employees through major transition in the Irish market, culminating in the takeover of Campbell’s by Premier Foods in August 2006.

John is very active in the marketing community and was until recently President of the Association of Advertisers in Ireland.

Jim Dunne, joint founder of The Brand Union Dublin, will remain on as Director and Senior Consultant and continue to work closely with key clients. "We have found a first class candidate in John and are delighted to welcome him," said Dunne.

Rooney added, "This is a fantastic new opportunity for me and I am looking forward to building on the legacy that Jim Dunne and Peter Kruseman have created. I am fascinated by the branding business and extremely excited by the prospect of working with such a high calibre of clients."