The Brand Union develops new brand identity for the International Business Leaders Forum

The Brand Union unveils today a new visual identity for the International Business Leaders Forum (IBLF), a not-for-profit organisation set up to promote responsible business leadership.

The new brand identity will support the organisation's aim to raise its profile and position the IBLF as an authority on sustainable business development.

We led the development of the brand identity concept, which involved carrying out comprehensive stakeholder research and presenting the full concept to IBLF's Board of Trustees to ensure the delivery of a consistent message across all platforms.

The result is a brand architecture that has a cleaner and more spacious feel, helping to reflect the brand's core values that are central to IBLF's work; namely change – helping to put sustainable business at the heart of development; catalyse – raising awareness of issues that are not yet in the public eye and connect – connecting individuals and organisations from business and government.

The new visual identity helps bring all these values to life and adds extra gravitas to the look of the brand - from the fluid curve of the wave logo which connects the original black and white imagery on the page to the sophisticated grey typography; to the box containing the logo, which acts as a catalyst for change and, to some extent, is symbolic of the organisation itself. The new identity will be rolled out across all platforms including printed collateral, website and above-the-line activity.

Robert Davies, CEO of IBLF comments:

"Over many years IBLF has been seen by its supporters and partners as being at the leading edge of business and development issues, but we have recognised that in order to achieve our goals, we need an identity which communicates this. This new brand and identity, together with our long-term strategy will give greater clarity for IBLF to do this, as we engage with new audiences and stakeholders. We are grateful to Enterprise IG for producing our new brand which so clearly captures what IBLF is about."

John Mathers, CEO of The Brand Union, UK, adds:

"We are delighted to have partnered with the IBLF on the creation of the new identity. This is an exciting step which will help position the IBLF as an organisation at the forefront of sustainable development."