Building a trusted brand in China
In a country where harmony is an explicit and politically directed theme underpinning all areas of…
Fine Tune Your Research
We’ve heard it before: “Let’s put together a focus group” or “What do the numbers tell us?” In…
Green brands get the green light
Fair trade, carbon footprint, organic, holistic, GM-free. Green brands. It’s the trend du jour, and…
What brand is your passport?
Brands have become ambassadors for their host nation as they find themselves on shelves around the…
Symbolism's power across different markets
Two recent incidents have got the branding fraternity's knickers in a twist. The first involves…
Finding the way to a successful brand experience
Keeping consumers and finding new ones is a constant challenge for all organisations. Leaving them…
The Role of HR in Brand Building
According to various surveys, low morale and discontent with the style of the management are key…
Building Reputations on a Proven Platform
Hong Kong's ability to attract and build international brand entity gives the city an edge as a…
Building brands you can bank on
While in the past African banks may have been able to focus on branding basics such as safety…
Beauty is in the eye of the beer-holder
Packaging is not confined to the no-nonsense wrapping of products these days; it can be a valuable…
A 'Greenprint' for companies and their brands – how true, how compelling?
As the 'sustainable' agenda grows in strength, companies need to ensure they get the balance right…
Tuning in to Tone
A brand’s identity, or the face it presents to the world, is more than logos and names. It’s also…
Brand-Bonding Drives Desire
Shopping and logical thought are often worlds apart. Why do we buy the car we do? Not because it…