The Brand Union unveils new Argos identity
‘A brand for everyone’. Argos’ new brand identity and look & feel is designed to better reflect the…
The Brand Union named as Design Agency of the Year
Client judging panel recognises 'the culmination of a remarkable transformation'
Packaging launch for Brunch Mini from The Brand Union, Hamburg
Mini is in. Referring to the augmenting number of single households more and more products are…
New Masters degree launched by The Brand Union with Goldsmiths
The Brand Union launches an international Master’s degree with Goldsmiths, University of London.
GAA All-Ireland Championships return for 2009
In support of this summer's GAA Football & Hurling All-Ireland Championships, two bespoke mini…
Meeting Naming Challenges in Hospitals
Not that long ago, hospitals were chosen based on a single recommendation from a friend or doctor…
The Brand Union Jakarta Marches Strong
The Brand Union Jakarta have won two new important projects in March: Aerowisata and Mayora.
Dublin wins two top awards at Rebrand 100
The Brand Union Dublin's rebrands for the GAA and National Lottery have been named two of the…
New CEO for The Brand Union, North America
Simon Bolton, worldwide CEO of global brand strategy and design agency The Brand Union today…
Brands operating in a global financial meltdown
CEO of The Brand Union Africa, Antony Swart, looks at brands operating in the current financial…
Simon Bailey new UK CEO
On the back of an excellent 2008 performance, The Brand Union has promoted Managing Director Simon…
From Stores to Airlines, 2008 Brought an End to Many Brands – and More May Go in 2009
Shoppers won't be picking up ornate lamps from the Bombay Co. in the coming year or investing with…
Engaging staff in tough economic times
Our daily lives are flooded with negative economic reports in the media. Conversations amongst…
GAA launches 125th year celebrations
The GAA has launched a comprehensive and exciting calendar of events to celebrate the foundation of…
Top Print Award for National Lottery
The new National Lottery brand, brought to life through a comprehensive master artworks pack, has…
Economic down-turns need not be brand down-times
A “challenging year” is what CEOs say in the intro pages of leaner annual reports on the back of a…
In good Company
It’s almost ironic that, in a world with ever more access to information, consumers are becoming…
Tasseo won Top 5 of Australia's Best New Retail Product 2008
International tea brand Tasseo was recently chosen as one of five finalists in Australia's Best New…
Barclaycard unveils new identity
Calm but vibrant. Barclaycard unveiled its striking new global identity, designed to convey…
The Brand Union Jakarta to brand the World’s tallest mixed-use tower
The Brand Union Jakarta starts work on World's Tallest mixed-use tower in Jakarta.
Indonesia's Telco Giant TELKOM selects The Brand Union
International branding consultancy The Brand Union has been appointed to help rebrand TELKOM (PT…
You scratch my brand, I'll scratch yours?
When it comes to marketing B2B services, the combination of '80s gremlins and one of the country's…
The Brand Union relaunches Veet
The Brand Union has unveiled new global branding guidelines for female hair removal brand Veet.…
FA Cup winners sport a new look by The Brand Union
Portsmouth FC has received a contemporary rejuvenation from global brand design agency The Brand…
Fine Tune Your Research
We’ve heard it before: “Let’s put together a focus group” or “What do the numbers tell us?” In…
Green brands get the green light
Fair trade, carbon footprint, organic, holistic, GM-free. Green brands. It’s the trend du jour, and…
What brand is your passport?
Brands have become ambassadors for their host nation as they find themselves on shelves around the…
Symbolism's power across different markets
Two recent incidents have got the branding fraternity's knickers in a twist. The first involves…
Finding the way to a successful brand experience
Keeping consumers and finding new ones is a constant challenge for all organisations. Leaving them…
The Role of HR in Brand Building
According to various surveys, low morale and discontent with the style of the management are key…
Building Reputations on a Proven Platform
Hong Kong's ability to attract and build international brand entity gives the city an edge as a…
Beauty is in the eye of the beer-holder
Packaging is not confined to the no-nonsense wrapping of products these days; it can be a valuable…
Building brands you can bank on
While in the past African banks may have been able to focus on branding basics such as safety…
Brand-Bonding Drives Desire
Shopping and logical thought are often worlds apart. Why do we buy the car we do? Not because it…
Tuning in to Tone
A brand’s identity, or the face it presents to the world, is more than logos and names. It’s also…
A 'Greenprint' for companies and their brands – how true, how compelling?
As the 'sustainable' agenda grows in strength, companies need to ensure they get the balance right…